Because copywriting isn't about products. Or even selling products.
It's about giving 'em something they can feel.
Copywriting is your favorite uncle who always knows how to crack you up. A neighbor across the fence who's dying to share a one-in-gazillion tip on a racehorse. A drop-dead gorgeous date who just can't get enough of you.
It's the buddy who knows you had a crap-tacular day, puts an arm around your shoulders and says, "Dude, I get it."
Prove you can make someone's life easier, and you won't just bag a sale. You'll have a believer.
And good words can help you do it.